If you want to build your wordpress followers, remember this important thing – don’t make them go through hoops and make it as easy as possible.
I’m speaking here more as a web designer and developer, rather than as an experienced blogger. I mean, my blog does not have that large of a following, so take what I say with a grain of salt, if blog size is going to be one of your metrics.
Anyway, my experience with working with wordpress blogs started with the stand-alone wordpress.org blog, where you self-host your site, and install a copy of wordpress there. I found wordpress rather nice. I don’t need to manually code up a page, and I would just have to worry about the content. What was interesting was I learned that people could create an account for my site to leave comments, and join the website I was building.
Cool. I haven’t had a website that could do that before.
To put a long story short, requiring people to create an account to follow your site was a bad idea, I found out, as people would not want to be bothered by that sort of shenanigans. My wordpress blog got zero followings, and mostly a horde of spam bots. Hurray.
Then I joined wordpress.com. I figured that I could set-up my original site as a portfolio site, and maintain the blog here.
When I decided to focus building my audience here, I found it was relatively easy.
Well, following blogs, being updated on their content and interacting with other bloggers was easy!
If I found an interesting blog, and thought about following them, there’s a small “folllow” button at the bottom of the window screen for every blog post. Therefore, if a visitor, on a whim, decided that your blog is cool to follow, they could quickly click on a button and wham, bam, it’s done!
However, if the process is long and tedious, or the “follow” button is missing or hard to find, you’d lose people in the process.
So far, for wordpress sites, I have found that if I can’t find the convenient “follow” button at the bottom page hovering above the blog post, I’d have to go back, check if the blogger has a “follow” button on the notification. If get distracted by whatever, though, I might end up forgetting.
Think of the steps as a funnel. When people see what they have to do, some go through with it (say registering, or even trying to find where in the world the “follow” button is located), and some would just throw up their arms and forget about it.
The lesser the steps that people have to do, the larger your funnel becomes.
In case you are wondering where you can find the “Follow Button”, it is in the widgets portion of wordpress. Search for adding a “Follow” button, and place it wherever you want it. Just make sure that your theme supports widgets.
What about following through e-mail? That works, right?
I’d have to partially agree with this one. There is nothing more important for a website or blog than having an email list of followers. You can send them content through their emails, and wherever they are, they’d get notified of that.
However, some people, such as myself, are skeptical with leaving their email addresses wherever, at the fear of having spam, and having their email sold to marketers or whatever.
Well, it’s a double-edged sword, and I would not discourage you from gathering email followers.
In conclusion, I’d have to say that if you want people to follow your blog, make the process as easy as possible for them. Make the Follow button easy to see. The lesser number of steps, the better.
If you found my content useful or interesting, please subscribe to my blog, or even share my works to others. It would be a great help in growing my blog, and I would really appreciate it. If you wish to support me in anyway, please consider checking out my Ko-Fi page, or my Patreon Page..
Thank you for reading, and have a nice day!